Mr. Atlanta’s Roller ball

Atlanta’s culture and community will collide in the best way possible: on skates, in style, and for something that truly matters.

Welcome to Mr. Atlanta’s Roller Ball—a signature fundraising event benefiting the AJ Terrell Jr. Foundation. This isn’t your typical gala. We’re transforming Mercedes-Benz Stadium into a skating experience that is colorful, nostalgic, and unapologetically Atlanta.

Guests will trade stilettos for skates and tuxedos for tracksuits—creating an electric, culture-forward atmosphere unlike anything the city has seen.

ABOUT THE EVENT

What’s on Deck

  • Professional roller-skate showcases

  • Open skate sessions with ATL’s hottest DJs (Trap, R&B, Old School)

  • Southern sips & bites

  • The exclusive Lemon Pepper Lounge for VIPs

  • Silent auction featuring curated experiences and premium items

  • A chance to roll bounce with some iconic ATLiens

Why It Matters

This isn’t just an event—it’s a movement. Every ticket, every sponsorship fuels the work of the AJ Terrell Jr. Foundation, which:

  • Serves 1,200+ youth through academic coaching, leadership development, and mentorship programs

  • Engages 1,700+ community members through activations like Crownucopia and Aj’s 24 for 24 Scholars

  • Partners with leading organizations like the Atlanta Mission , 100 Black Men of Atlanta, Atlanta Public Schools and Fulton County Schools.

All proceeds from Roller Ball 2025 support the AJ Terrell Jr. Academy, helping us double our reach to more than 800 students by 2026.

Partner With Us

When you sponsor Roller Ball, you’re more than a logo on a t-shirt—you’re an investor in Atlanta’s next generation and a part of an unforgettable cultural moment.

  • Brand alignment with purpose

  • High-value audience of civic leaders, Falcons players, influencers, and families

  • Multi-channel visibility (event, social, radio, post-event storytelling)