FOR IMMEDIATE RELEASE
AJ Terrell Jr. Foundation Teams Up with Walmart to Host Crownucopia in Atlanta This Holiday Season
Third-year initiative returns to Atlanta Mission’s My Sister’s House November 14–17
ATLANTA, GA [November 11, 2026] — The AJ Terrell Jr. Foundation, founded by Atlanta Falcons cornerback and Walter Payton NFL Man of the Year nominee AJ Terrell Jr., is announcing today Crownucopia 2026, its annual holiday initiative providing hair care, wellness support, care bags and a holiday meal to Atlanta families.
From Saturday, November 14, through Tuesday, November 17, Crownucopia returns to My Sister’s House for the four-day event, presented by Walmart. Over the weekend, women and children staying at the shelter will receive free health screenings and from Walmart Health & Wellness associates. Project Crown, a student group from Spelman College, will provide hair services for children, while ORS and volunteer barbers and cosmetologists will provide hair services and education. The Crystal Renee Hayslett (CRH) Foundation is also partnering with the event. CRH empowers underserved communities by advancing educational opportunities, mental health awareness, and financial literacy through access to resources and support that break cycles of disadvantage and create pathways to sustainable futures.
Activities continue Monday, when more than 2,000 partner volunteers will pack 200 care bags and culminate Tuesday with the Crownucopia Dinner, a Thanksgiving meal served by AJ Terrell Jr. and Walmart representatives during which every family will receive one of the care bags.
Returning for its third year, Hashtag Lunchbag will coordinate logistics and sourcing for the multi-day event.
“Crownucopia was born from a simple desire to help the residents of My Sister’s House feel seen, celebrated, and cared for” said Ashly Cargle-Thompson, Executive Director of the AJ Terrell Jr. Foundation. “Each year, incredible partners have helped bring that vision to life, and with their support, we’re poised to make our greatest impact yet.”
“Everyone deserves to feel cared for and supported, especially during the holidays,” said Nirmal Patel, Walmart’s Regional Health & Wellness Director. “We’re proud to join forces with the AJ Terrell Jr. Foundation and Atlanta Mission to bring moments of joy to families in our Atlanta community.”
“This season is about gratitude, and we’re so grateful for partners who share our heart for the families at My Sister’s House,” said Tensley Almand, President and CEO at Atlanta Mission. “Crownucopia is a picture of our vision in action: a community united to end homelessness, poverty, and addiction, one person at a time. When partners like the AJ Terrell Jr. Foundation and Walmart show up to care for our families it a reminder that they matter, it tells each of them that their current circumstance isn’t the end of their story”
Media Opportunities
AJ Terrell Jr. will be available onsite for media interviews on Tuesday, November 17, 2017. B-roll coverage is encouraged on Monday, November 16, 2026 during care bag packing. For coverage coordination and interview requests, contact the media representative below.
About AJ Terrell Jr. Foundation
The AJ Terrell Jr. Foundation is committed to advancing Atlanta’s future by investing in its greatest asset, its youth. Through strategic programming and collaborative partnerships, the Foundation provides essential resources, leadership development and sustainable support systems designed to create lasting, equitable opportunities that empower the next generation and strengthen the city as a whole.
About Walmart
Walmart Inc. (Nasdaq: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 280 million customers and members visit more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
About Atlanta Mission
Atlanta Mission transforms lives holistically by addressing the root causes of poverty and homelessness through Christ-centered wraparound services that restore relationships, rebuild skills and create sustainable pathways to independence for individuals and families in greater Atlanta.
Media Contact
LaTonya Story for AJ Terrell Jr. Foundation
LaTonya@Lpsconsultingpr.com
(757) 696-2349
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